CULTURE > Commerce

   

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I had a totally different post planned but I really can’t not talk about this. In case you haven’t read about it or seen AWFC’s post, it goes something like this:

During the 2012-2013 Champions League, Arsenal hosted Wolfsburg at Borehamwood for the semi-finals. Back then, the total attendance was 1,460 people. Fast forward 10, almost to the day, and the same fixture will now be watched by over 40 THOUSAND PEOPLE at The Emirates.

Holy shit. That’s just incredible. That’s most of the stadium.

Without a doubt, the Lionesses winning the Euros has had a lot to do with the growth of the game but Arsenal Women fans have been showing up more and more and more and more for years. The engagement online and in person has gone through the roof.

Arsenal fans are consistent, constant, reliable and the OG women’s football fans. That’s just the reality 🥶

Beyond the players themselves, the media team has had a lot to do with it. It’s all connected and impossible to separate. The work they have done the past few years, their creativity, their posts, their interaction with fans. It makes you feel special.

What IS actually possible to separate is that unlike most clubs, AFC is about CULTURE, not COMMERCE. We are different… maybe?!

Of course there’s commerce in mind, I’m not that naive. We’re one of the richest teams on the planet. My point is that there are fundamental, non negotiable, pillars that we adhere by as a club and it makes me very proud. These things matter much more to me than actual trophies, if I may say so without getting canceled.

Arsenal Women are deeply in the DNA of the club and that is factually not the case with other clubs.

d ❤

Listen to THAT ARSENAL WOMEN PODCAST on:

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